A partnership announcement
Jelly and PlatePost are paying people to eat.
Starting in Los Angeles, the two companies will pay $10 for every video posted from a restaurant — a first taste, a quick review, an honest look at what's on the plate. The launch marks the first consumer partnership between Jelly, the new social app built on real humans doing real things, and PlatePost, the food discovery platform working to close the gap between good meals and the people who need them.
LOS ANGELES — Today, Jelly (jellyjelly.com) and PlatePost (platepost.io) announced a first-of-its-kind partnership that flips food content on its head: instead of asking creators to hope for a brand deal, the two companies will pay eaters $10 on the spot, video by video, meal by meal. The program launches in Los Angeles and expands from there.
The mechanic is deliberately simple. Walk into a restaurant you already love. Order what you'd order anyway. Open Jelly, take a short video showing the food, share a first taste, say a couple of honest words about what it looks like and how it eats. Post it. PlatePost pays you $10, right there, on that video. It works on any item indexed in PlatePost's catalog — every dish, every restaurant, every neighborhood.
“Social media is dead. It's junk, it's AI slop, and the people who actually make it worth anything don't get paid. We're changing that, starting with something everybody does anyway: eat.” — Iqram Magdon-Ismail, co-founder, Jelly
Real humans. Real food. Real money.
Jelly is agentic social media with payments, powered by humans. No influencer tier, no gatekeepers, no algorithm feeding on synthetic content. The premise is that people making real content about real things they're doing in real life is the only version of this medium worth building. Getting paid for it — instantly, on the post itself — is the missing piece the industry has spent a decade avoiding.
PlatePost's mission runs the other direction and meets Jelly in the middle. The company is building toward a world where the humanitarian hunger crisis — a planet where roughly one in eleven people go to bed hungry — is treated as a distribution problem, not a supply problem. Every plate indexed on PlatePost is a data point that helps route food, foot traffic, and dollars toward the places and people who need both.
Together, the two companies are betting on the smallest possible unit of change: a person, a meal, ten dollars, a video. Do it enough times, in enough cities, and the shape of food discovery starts to look different — more honest, more local, more human, and materially more valuable to the person holding the phone.
How it works
- Go eat. Any restaurant. Any dish PlatePost has indexed — which is most of them, and growing daily.
- Make a Jelly. Short video. Show the food. First taste, quick take, what it looks like on the plate.
- Get paid. $10 lands on the post. No forms, no invoices, no waiting on a brand.
“Hunger isn't solved by another app. It's solved by getting more people, more often, into the places serving real food — and paying them to notice. That's the whole idea.” — PlatePost team
Launch details
- Where: Los Angeles, launching city-wide.
- When: Live now for Jelly users in LA; national rollout to follow.
- Payout: $10 per qualifying video, paid on the post.
- Eligibility: Any indexed item at a participating LA restaurant.
- Cap: Multiple posts per user, per week, subject to program limits.
About Jelly
Jelly is a new social app for real humans making real content about real life. Payments are native to the platform, so creators get paid on the thing they made, not months later through a brand deal. Jelly was co-founded by Iqram Magdon-Ismail, who previously co-founded Venmo. Learn more at jellyjelly.com.
About PlatePost
PlatePost is a food discovery platform indexing dishes, restaurants, and the humans who love them, in service of a broader mission to help solve global hunger by making the food system more legible, more local, and more connected. Learn more at platepost.io.
Media contact
Jelly — press@jellyjelly.com
PlatePost — press@platepost.io